We love the cannabis industry, and we work hard to help you be the next big thing in cannabis.


Our Purpose

421 Group is a boutique consultancy that offers planning, strategy, and development services to help innovative cannabis organizations succeed.

Our Role

421 Group is proud to work with cannabis companies at varying stages of growth.

Our experienced consultants are skilled in supporting the kinds of core business needs that come into play throughout a company’s evolution: organizational design; branding and marketing; leadership development; and public affairs.

We also offer high-level Strategy Sessions for entrepreneurs interested in entering the industry.

Our Vision

421 Group operates with integrity and strives to be strategic, inclusive, and progressive.

We want to do our part to ensure that the cannabis industry continues to represent a bastion of progressivism. The industry is poised to raise the bar higher than ever before – not just for cannabis, but across all industries.

We have an opportunity to engage in diverse hiring practices, to fight climate change through organic outdoor cultivation, to protect our right to good health, and to demonstrate a strong commitment to our local community by continually giving back.