We're a California consultancy that offers strategy and design services to help innovative cannabis businesses succeed.


Our Role in the industry

Specializing in cannabusiness strategy and design, 421 Group is proud to work with cannabis companies at varying stages of growth.

Our experienced consultants are skilled in supporting core business needs:

  • Organizational Design
  • Branding + Experience
  • Talent Management
  • Public Affairs

We also offer high-level Strategy Sessions to help you take the first step to the next big thing.

Our mission + Vision

421 Group operates with integrity and strives to be strategic, inclusive, and progressive.

We want to do our part to ensure that the cannabis industry continues to represent a bastion of progressivism. The industry is poised to raise the bar higher than ever before – not just for cannabis, but across all industries.

We have an opportunity to engage in diverse hiring practices, to fight climate change through organic outdoor cultivation, to protect our right to good health, and to demonstrate a strong commitment to our local community by continually giving back.