As an industry, we're in transitional times and some are asking how to survive.
We're asking how you can be the next big thing in cannabis.
We help you create solid business strategies that can drive your immediate and long-term success.
Identify what makes your company uniquely competitive. Make sound operational decisions based on financial reports and modeling. Identify your customers' needs through effective market research. Focus on what makes your company a leading brand and work to maintain that edge.
Define measurable business decisions and outcomes. Create deliberate cycles of planning, implementation, evaluation, and adjustment. Refine operational techniques to grow your company thoughtfully. Hone your investor-relations skills and navigate negotiations confidently.
Differentiate your company by demonstrating a commitment to sustainability in every aspect of your business model. Minimize your carbon footprint while saving money on operational costs. Strengthen brand perception and loyalty by promoting a culture of respect for people and resources alike.
Branding + Experience
We help you develop brands, products, services, and experiences that people love and respect.
Take control of your brand. Establish the right personality and tone for your business. Create a cohesive look and feel that reinforces your mission and identity. Stay on brand with professionally designed print and digital assets. Send the right message with polished marketing, press, and investor materials.
Product + Services DESIGN
Develop compelling products and services that delight and deliver. Build deep emotional connections to your offerings through user-centered design. Ensure consistent, memorable brand experiences at every point of interaction in the supply chain, from production to packaging to promotions.
Identify and understand your target audience. Analyze qualitative and quantitative data to gain invaluable insights. Make informed decisions about the offerings that will resonate with key customer segments. Strengthen your market presence by responding to customers' evolving needs and expectations.
We help you build amazing teams that become the driving force behind your company's performance.
Implement proven human resources practices to minimize turnover and ensure team members feel valued. Mitigate liability by engaging with team members in a legal, ethical, and sustainable manner. Navigate organizational changes collaboratively with your team.
Invest in your most valuable asset: people. Design roles that match your company's needs. Attract and recruit high-caliber talent through a holistic, white-glove process that protects your time and productivity. Ensure retention of new hires through a supportive onboarding phase.
Unlock your team's potential via strategic oversight and fulfilling work experiences. Create successful leaders who set goals and delegate effectively. Develop healthy communication through career mentorship and coaching. Improve management of time, tasks, and projects.
We help you foster positive relationships to build support for your business and industry.
Build strong community alliances and a reputation that opens doors for you. Mobilize well-spoken allies to rally behind you at public meetings. Collaborate with local thought leaders to maximize visibility. Earn neighbors' respect and advocacy for your projects and company.
Decipher government processes and take action. Prepare your team to deliver written and verbal public comments to elected officials and agencies. Demonstrate professionalism in your applications and presentations. Secure local permits and state licenses.
Learn proven techniques to reach a greater audience. Craft precisely worded press releases. Gain free publicity from print, television, and social media through strategic actions. Train spokespeople to tactically communicate your message while reinforcing your brand identity.