Our leadership team brings decades of experience fulfilling critical business, operational, legal, and compliance needs.
A seasoned political consultant and cannabis activist since 1994, Craig brings over 20 years of experience in the field.
A top signature-gatherer for Proposition 215, Craig went on to become a Sebastopol councilman and mayor, co-authoring one of the nation’s first dispensary ordinances. He’s testified before county supervisors throughout the state and has been a driving force behind Santa Rosa’s dispensary and cultivation ordinances and Clearlake’s rejection of a cultivation ban. Craig’s talent for designing and implementing sound policy – and skillfully engaging policymakers, community leaders, and law enforcement – makes him a strong ally. A champion of permaculture, Craig holds a BA in Ecology with Sustainability emphasis.
In his free time, Craig can be found outdoors with his family enjoying nature and looking for mushrooms.
Angie skillfully orchestrates teams of passionate, intelligent experts who tackle complex problems – and eliminate fear of the unknown – with smart planning.
She excels at helping evolving cannabis companies integrate tried-and-true business practices and manage major transitions while balancing different styles, needs, and personalities. Previously serving as EVP of the SPARC and Peace in Medicine family of companies, Angie brings diverse experience working within and beyond the cannabis sector. A former student of the U.S. Naval Academy and of Sonoma State University’s School of Business and Economics, Angie endeavors to share and promote what makes the cannabis industry beautiful: a renewed interest in nature and politics, and cultural, health, and economic empowerment.
In her free time, Angie makes art and music with her husband and engages in philosophical debate with their beloved cat, Peanut.
Striking the perfect balance between data-driven and people-focused, Johnny sets a new standard for professionalism in the cannabis industry.
A veteran of San Francisco’s pre-regulation era, Johnny has served as VP of Operations of the SPARC and Peace in Medicine family of companies. Armed with analytics-based insights, he has fearlessly taken cannabis companies from struggling to cash-positive. With a background in Biochemistry and Molecular Biology, Johnny has a passion for building dynamic, integrated systems that are effective and intuitive to manage. His proven operational strategy ensures organizational longevity by championing financial and ecological sustainability, prioritizing employee-positive workspaces, and delivering outstanding customer service at every turn.
In his free time, Johnny enjoys maintaining a strict bodybuilding routine and running a local tabletop-gaming group focused on diversity and inclusivity.
Our core team comprises highly qualified specialists with demonstrated mastery in their field.
Bio coming soon.
With a solid background in copywriting and editing and a sharp eye for design, Julie loves when all the little parts of a brand come together in a big way.
She enjoys a good challenge, from creating positive change within established organizations, to leveling the playing field for scrappy small-business owners. A keen newcomer to the cannabis industry, Julie brings over a decade of experience working in the tech industry and with in-house marketing and advertising teams. Her extensive education includes etymology homework at age five, a BA in Linguistics from UC Davis, and professional copywriting and design studies at Miami Ad School.
In her free time, she enjoys riding her motorcycles, MacGyvering things, and camping with her dog, Jake.
Bio coming soon.
Championing the belief that little, positive actions can create big, global changes, Jude helps businesses integrate sustainability into all areas of operation.
Raised in Sebastopol, Jude embodies a strong sense of accountability for one's environmental impact. From collaborating on the City of Benicia Climate Action Plan to helping private-sector companies divert tons of waste each month, he's passionate about bringing the cannabis industry into greater harmony with our planet while reducing operational costs. A student of architecture and urban design, Jude earned a BS in City and Regional Planning at Cal Poly, San Luis Obispo. He's a credentialed ISSP Sustainability Associate, certified U.S. Green Building Council TRUE Advisor, and member of the Leadership Institute for Ecology and the Economy
In his free time, Jude enjoys walking among the redwoods, attending local events, and spending time with friends and family.
Known for his expertise in business systems and accessible approach to strategy, Michael optimizes cannabis companies so they can thrive.
With rich experience leading diverse organizations, Michael designs vital processes that directly improve lives – and bottom lines. He combines concrete standard operating procedures with fun, outcome-oriented activities to help companies better understand who they are while becoming leaner and more adaptable to an evolving market. Fascinated by systems thinking and patterns of behavior, Michael joins the cannabis revolution with an eye toward making a positive impact on society and the environment. A lifelong student of critical theory, he earned an MBA in Sustainable Enterprise at Dominican University of California and a BA in Philosophy at San Francisco State.
In his free time, he plays grunge ukulele, flies kites, and takes afternoon tea with his family.
Gracefully wrangling executives and projects alike, Cody manages the complex and ever-changing responsibilities of C-suite leadership.
A member of the cannabis industry since 2007, she’s known for her firm-but-gentle approach to task and people management. Cody’s tried-and-true strategies preserve accountability within every undertaking, and she demonstrates a deep commitment to ensuring that everything is done right the first time. With a solid background in administration and office management, Cody has an insatiable appetite for mastering new challenges.
In her free time, she enjoys caring for her young sons, reading mystery novels, and daydreaming about gardens.
Amber deftly navigates the politics of local jurisdictions to help cannabis businesses comply with ever-changing laws and regulations.
Quick-witted and good-humored, Amber is a natural leader, hard worker, and enthusiastic community member. She has a knack for building strong alliances between residents and businesses, while using education to normalize cannabis and promote sound policy. A proven influencer with a deep understanding of human behavior, Amber's experience spans from heading up commercial television production to earning an AA in Early Childhood Education from Santa Monica College and UCLA Extension.
In her free time, she enjoys spending time with her daughters, going on adventures, and hostessing with the mostessing.
Bio coming soon.
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